Challenges
AGL was a startup aiming to provide a platform for younger sports leagues, high school athletes, and junior college sports programs. The goal was to help these athletes share their statistics and get noticed for recruitment, especially in areas without existing online platforms.
A co-founder, a female softball player, highlighted the ongoing challenge for younger players to share their game stats and information due to the lack of a dedicated space for this purpose.
AGL faced setbacks due to recent economic and global conditions when they began. They approached a colleague and myself for help.
Solutions
1. User Interviews and Analysis:
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Conducted interviews with internal and external users to identify areas for improvement.
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Developed a plan to address the audience and interface issues users were facing.
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Created personas & the heuristic evaluation to address areas of focus on the application.
2. UI Redesign:
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Began a complete redesign of the front-end user interface using Figma.
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Created a design system with customized Google Material UI components.
3. Development Plan:
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Collaborated with the development team to create a new plan for development builds.
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Adopted modern app builders and an iterative, agile process for future development.
Achievements
1. Improved User Experience:
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Enhanced usability and interface based on user feedback, leading to a more intuitive and user-friendly platform.
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Increased Engagement:
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Higher engagement rates from users due to the improved design and functionality.
2. Positive Feedback:
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Received positive feedback from users, particularly younger athletes, about the ease of sharing their stats and information.
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Higher Recruitment Rates:
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Increased visibility for athletes, leading to more recruitment opportunities and success stories.
3. Sustainable Development Process:
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Established a robust, agile development process that allows for continuous improvement and adaptation to user needs.