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Kraft Singles needed to leverage existing assets in traditional media to launch a digital online campaign to increase health awareness in their singles product to compete with competitors focused on healthy foods for children.


The client needed to tie back to mobile sales and hit consumers more at their point of purchase.


As design lead and digital director, I created the "Nurture their Wit" online campaign that created a digital ecosystem between social media, banner ad placements, online bloggers, mobile recipe app and the campaign website.


  • Cost efficiencies were created with better targeting & real-time bids for impressions.

  • Kraft Singles builds on digital first with a more immersive experience that increased  consumer engagement.

  • Evolved KPIs moving forward away from standard and legacy online media metrics.

Kraft Singles Campaign
Roles: Interface Designer  |  Animator  |  Graphic Designer
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