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The client cares deeply about their customer service and believed they could only truly provide great customer service through personal relationships. However, they needed to reach an increasing millennial demographic and appeal to consumers in new digital ways. They knew they needed a digital strategy, but didn’t know what it was. 


Serverless AWS instance with zero datacenter footprint.


  • Collected $100 million in payments in 6 months.

  • Supports 15,000 payment transactions in a 24 hour period.

  • Has a 4.7 rating in the app stores compared to 3.2 of competitive apps.

TitleMax Mobile App
Roles: User Researcher  |  Interactive  |  Interface Designer
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