Challenges
With a greater penetration of mobile devices and hispanics leading consumption on both tablets and smartphones, soccer engagement for the 2014 world cup was even greater. Having a greater presence during the 2014 season was a business imperative for Verizon FiOS emphasizing unbeatable picture quality, blazing fast internet speeds and their next generation quantum TV product.
Solutions
The big idea? When you are with Verizon FiOS any seat in your home becomes a seat in the stadium, and the campaign was born.
Commercials, DRT spots, direct mailers & online advertising were created to reach the market traditionally & digitally. Flash banners, Facebook Ads & Re-marketing emails are a small sampling of these efforts during the campaign.
Achievements
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The 100K consumer base engaged and participated during our real time marketing event through all social media channels, primarily twitter & facebook increasing awareness.
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Through targeted social media ads, we identified several influencers to post & participate during the campaign.
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The traffic to verizon.com & marketing landing pages designed for the campaign increased conversion rates to boost FioS sales during the 2014 soccer fueled season.
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The campaign also created new partnerships with ESPN Deportes, Univsion and soccer stars for campaign related media & events.
